Last spring, Tag Heuer released the new Heuer 02 Chronograph, the last creative collaboration between designer Hiroshi Fujiwara, founder of Fragment Design and Tag Heuer.
In order to promote the launch of this very limited edition, Fubiz Studio asked me to create a series of videos for the brand's social networks.
Two very short teasers for Instagram's Stories to announce the new watch. And a tryptic video for their social networks feed, where each video illustrates, in an abstract way, a different detail of the watch.
In order to promote the launch of this very limited edition, Fubiz Studio asked me to create a series of videos for the brand's social networks.
Two very short teasers for Instagram's Stories to announce the new watch. And a tryptic video for their social networks feed, where each video illustrates, in an abstract way, a different detail of the watch.
______________________________________________
A THREE PARTS MOTION
A THREE PARTS MOTION
FILM #1 - Focus on the watch face and logos
FILM #2 - Focus on the watch red back
FILM #3 - Focus on the watch case and strap
______________________________________________
TEASERS
TEASERS
______________________________________________
STILLFRAMES
STILLFRAMES
______________________________________________
RnD & PROCESS
RnD & PROCESS
MOODBOARD / REFERENCES
STORYBOARDS
RnD / BREAKDOWNS
All the visuals are a mix between real footages of the watch and 3D motion parts
______________________________________________
Crédits :
Client : Tag Heuer x Fragment
Agence : Fubiz Studio
Conception / Direction artistique / Animation : Fanny Rollot